History & Growth
1987
Founded as a chiropractic network and management company in Southern California
1988
First client health plan began to offer a supplemental chiropractic benefit
On first anniversary, 14,000 members/insured were covered
1989
First office opened in San Diego
1990
Expanded throughout California
1992
Began application process for a specialty health plan license
On fifth anniversary, 368,000 members/insured were covered
1994
ASH Plans licensed as a California specialty health plan for chiropractic
1997
Introduced acupuncture; ASH Plans license modified to include acupuncture
On 10th anniversary, 2.3 million members/insured were covered
Received San Diego Entrepreneur of the Year award
1998
Introduced discount affinity, massage therapy, and mail-order/e-commerce programs
Received URAC accreditation for chiropractic and acupuncture programs
1999
Reorganized ownership; formed ASH
Began national expansion
Introduced fitness club network
2000
CEO George DeVries was appointed to the White House Commission on CAM Policy
Received Ernst & Young National Entrepreneur of the Year award
Introduced naturopath
Provider networks established in all 50 states
2001
Acquired national insurance company
Introduced dietetic counseling and mental imagery programs
Received URAC accreditation for massage therapy, dietetic counseling, naturopathy, and health plan Web site
2002
On 15th anniversary, ASH covered 8.9 million members/insured
Introduced Healthyroads for Living health education program
Introduced vitamin and mineral benefits
2003
World Wide Web Health Awards named Healthyroads.com® Best E-Commerce Site nationally
Launched ASH Insurance Company in six states
Received URAC accreditation for claims processing, HIPAA privacy, and HIPAA security
Introduce fitness club benefits
2004
ASH CEO George DeVries receives AHIP Innovators Award
Launched health risk assessment program
Launched national fitness club network
2005
Launched disease management programs for obesity, metabolic syndrome, and pre-chronic conditions
Launched Silver & Fit program
Launched physical therapy and occupational therapy management programs
2006
Named one of the Best Places to Work by the San Diego Business Journal and San Diego Magazine
Launched ASH Insurance products in three states
Introduced Healthyroads for Kids™ program
Introduced Quit&Fit™ Program
Introduced physical therapy program
2007
Received California Task Force on Youth and Workplace Wellness Silver Fit Business Award
Launched FitnessCoach® online health improvement program
Introduced ASHPlus™ Program
On 20th anniversary, 12.6 million members were covered
2008
Named Among the 100 “Best Places to Work in Healthcare” by Modern Healthcare magazine
Received Gold “Best Employers for Healthy Lifestyles” award from the National Business Group on Health
Named one of the country’s 15 fittest companies by Men’s Health Magazine
2009
Achieved national URAC accreditation for comprehensive wellness standards and measures for Healthyroads
Received NCQA Wellness and Health Promotion Accreditation with Performance Reporting for Healthyroads
Introduced first annual Fit Company Award
Expanded coaching program to include lifestyle, life skills, and condition coaching
Named one of San Diego's "Best Places to Work" by the San Diego Business Journal
Named to Inc. Magazine's "Inc. 5000" list of fastest growing businesses
Received second consecutive Gold "Best Employers for Healthy Lifestyles" award from the National Business Group on Health and third consecutive Silver California Fit Business Award from the California Task Force on Youth and Workplace Wellness
Introduced Engage! Creative Group
Covered 15.6 million members
2010
ASH Named to Inc. 5000 Fastest-Growing Companies List for Second Consecutive Year
San Diego Business Journal Lists ASH Among the Fastest-Growing Private Companies in San Diego
ASH and Healthyroads Expand to New Corporate Headquarters
ASH's George DeVries and Dr. Douglas Metz Named Health Care Champions
American Specialty Health Named Among the Country’s "Best Employers for Healthy Lifestyles" for the Third Time by the National Business Group on Health
American Specialty Health Named One of San Diego’s Healthiest Workplaces by the San Diego Business Journal
Covered 17.9 million members